The CleanLink Summit

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About this session:

The 2023 CleanLink Summit returns to Baltimore for a half-day of deep industry education developed exclusively for executive housekeepers, building service contractors, distributors, and facility managers. This year’s Summit is co-located with the 2023 National Facilities Management and Technology (NFMT) Conference and Expo in Baltimore, and Summit registration includes access to the NFMT Expo’s expansive exhibit hall filled with facility, maintenance, and cleaning resources. 

Produced by, the information leader for the commercial cleaning industry, the Summit is a dynamic mix of education, product discovery, informal discussion and networking.

Please select Session R1.43 on your NFMT online registration form to secure your spot at this year's Summit. 

The 2023 Summit Agenda

8:00 - 8:05 a.m.  Summit Welcome and Opening Remarks

8:05 – 9:05 a.m.  Infection Control for the Next Normal

Presented by John LaRochelle, CEO, Environmental Infection Prevention

2023 is off to a brisk start, with increasing return to work activity, fluctuating COVID mitigation protocols and shifting staffing levels. What’s the best way to ensure infection control measures are in place to offer the best protection to occupants and employees? This session provides guidance on developing an effective, responsive infection control strategy that meets customer, staff and all stakeholder expectations. 

Learning objectives

·     Distinguish fact from myth surrounding infection control

·     Identify infection control priorities in a variety of facility settings

·     Asses the appropriate response to current cleaning and disinfection challenges

9:15 – 10:15 a.m.  Solutions Exchange

Participate in facilitated roundtable conversations on a variety of industry topics. Each table talk lasts 20 minutes, giving you the chance to join three lively discussions. Topics Include:

Adapting your cleaning to today’s new workplace   

Georgia Pacific:
Schedules Be Gone: The Financial and Environmental Opportunity in Enabling Smart Facility Management

10:20 – 11:20 a.m.   The Digital Difference: Leveraging Social Media for Success

Presented by Jennifer Rae Stine, President & Founder, Fortune Web Marketing

When deployed effectively, a company’s online presence can play a major role in business development, employee recruiting and retention, and community engagement. This session offers ideas to build and sustain a digital identity demonstrating your organization’s expertise to current and prospective clients as well as existing and potential employees while reinforcing your brand across myriad stakeholder communities.

Learning objectives

·     Recognize the benefits of effective website design

·     Analyze social media strategies

·     Prioritize key digital elements including posts, online ads, corporate/personal profiles, and LinkedIn

11:30 p.m. Summit Conclusion  

* All times Eastern. Subject to change.



Start Time:

3/23/2023 8:00:00 AM

End Time:

3/23/2023 11:30:00 AM


Session ID:


Room Number:





4 hours

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